For Erin, starting her own salon was about creating a better way of working. After years of long days without feeling like the effort was reflected in her earnings, she decided to take a different path, opening Erin’s Hair Retreat from home in Kallangur in 2010.
“It took a while for my clients to find me, but eventually they did, and I’ve absolutely loved working for myself ever since.”
Fourteen years later, Erin made another big change. In 2024, she moved to the Sunshine Coast while continuing to work with her loyal Brisbane clientele. After searching for the right location, she found a space in Bald Hills that felt like the perfect fit.
“After working from home for 14 years, I thought I’d miss it, but I honestly don’t at all. I love going to work!”
From the very beginning, EverEscents has been part of Erin’s salon journey.
“I LOVE EverEscents! I’ve been using EverEscents since the very day I opened my salon.”
Erin was first introduced to the brand by a friend who used it in her own salon. After being given a bottle of EverEscents Organic Rose Shampoo and Conditioner to try, she quickly became a convert. At the time, Erin was already consciously reducing toxins across her household products, food and skincare, so choosing an organic, low-tox hair care range felt like a natural fit.
“I ordered the full range and haven’t looked back.”
What has kept Erin connected to EverEscents over the years is not just the products, but the people and values behind them. She has particularly appreciated watching Luke and Julia grow the business while remaining focused on the quality and integrity of the products.
“One of the things I love most is that EverEscents is a family business. From the very beginning, Luke and Julia were genuine and passionate about continually improving their products. Their commitment to creating the highest-quality products without unnecessary or harmful ingredients gave me complete confidence that I was offering my clients the very best.”
Of course, introducing something different to clients doesn’t always happen overnight. Erin remembers plenty of questions from clients who were unsure whether an organic haircare range could deliver the same results they were used to.
“Will it actually work?”
“Is it as good as what I’m using now?”
“Surely it won’t clean my hair properly?”
But after experiencing the products for themselves, those questions quickly disappeared.
“The performance speaks for itself, and I honestly wouldn’t use anything else,” Erin said.
Today, Erin’s Hair Retreat continues to offer clients the personalised experience that has been at the heart of Erin’s business since 2010. Her long-standing commitment to organic and low-tox hair care has also grown alongside a wider shift in the industry, as more clients become interested in understanding what goes into the products they use.
Erin feels that her salon along with EverEscents has been ahead of this shift, having committed to organic and low-tox haircare from the very beginning.
“I also feel like we’ve been ahead of the trend. Organic and low-tox products have become incredibly popular over recent years as more people learn about the potential downsides of ingredients like parabens, sulphates and formaldehyde. There are certainly more options available now, which is wonderful, but I still wouldn’t change.”
After more than 15 years of building her business alongside EverEscents, Erin knows exactly what the brand means to her salon.
“For me, Ethical Brand Co. is simply the best.”
She credits the products with helping shape the niche business she has built and remains excited about the future.
“Without EverEscents I honestly don’t think I’d have the same thriving niche business that I do today,” said Erin.
For Luke, Founder of EverEscents, Erin was more than a salon owner choosing to stock his brand. She was someone who shared their vision from the very beginning, making the partnership especially meaningful.
“One of the most exciting things that can happen as a brand owner is to meet a hairdresser that is embarking on their first journey as a salon owner and their focus is on clean, safe and boutique products. We were a perfect fit!
In those early days it was always fun to visit Erin and just hang out and talk about product ingredients…we were both developing our knowledge together. Now, 16 years later, the story continues and the values are still aligned,” said Luke Charters, Founder of EverEscents Organic Hair Care.
From a home salon in Kallangur to a dedicated space in Bald Hills, Erin’s journey has always been about creating a business that feels right for her, her clients and the values she believes in. We’re incredibly grateful that EverEscents has been part of that journey since day one, and for the trust Erin has placed in our products and our team for more than 15 years.
You can find Erin at Erin’s Hair Retreat in Bald Hills, Queensland.
Written by Isabella Major