Julia is a co-owner of Ethical Brand Co with her hubby Luke. Julia’s background is Sales & Marketing Administration with a passion for all things natural & organic being lucky enough to have been brought up by an alternative Mum. Julia heads up the awesome Admin team at Ethical Brand Co as well as managing the production schedule to ensure we always have plenty of your favourite hand-crafted Organic hair care products in stock. Julia also oversees the charitable donations and sponsorships with our key partners.
Luke is a co-owner of Ethical Brand Co with his wife, Julia. Luke has a background in national sales management and is known for his gift of the gab. He personally visits our wonderful hair salon stockists all over the country to deliver specialist training and education and they all love him! Luke’s specialty is his knowledge about hair care ingredients. Luke heads up the Sales & Marketing team and is well known around the office for having a messy desk!
Alexis is our amazing Sales and Marketing Manager here at Ethical Brand Co. We are so lucky to have “AJ” coordinating our Sales and Marketing Department and leading our product development team. Alexis has many years of experience as a professional hairdresser and helps to ensure all of our Beautiful Salon Stockists are well looked after. Alexis is always beaming with energy and wearing a smile, she brings an incredible creative edge to our Ethical Brand Co team!
Annie Van Oirschot – Operations Manager
Annie coordinates our customer communications and the daily operations here at Ethical Brand Co. Annie links all our departments to ensure “the show” runs smoothly and when she is not at work, she is working hard in the Gym! There is never any shortage of laughs when Annie is around, her positive energy is infectious.
Craig is our super-talented graphic designer and creates all the beautiful imagery you see for Ethical Brand Co. Our website, social media, posters, magazine advertisements and even the design of our product packaging! Craig is also a talented photographer and street artist. Craig is the walking encyclopedia in the office and answers almost any question thrown at him (he also makes an amazing home-made hot sauce).
Tiarna is one of our professional hairdressers who has been “off the tools” for a few years now and has been part of the Ethical Brand Co family since 2012. Tiarna is very much loved by the team and all of our customers; she is our “go to” for all things EverEscents! Tiarna has fulfilled many roles in the team including currently looking after our salon stockists, coordinating our social media platforms and working on product development. Tiarna is always the voice of reason in our Sales and Marketing team and does an incredible job supporting Ethical Brand Co Management.
Nat is one of the founding pioneers of the Clever Curl brand and is the driving force behind Clever Curl’s passion for helping everyday people feel empowered and beautiful.
Nat has worked as a hairstylist and product designer for over 15 years and brings a dedicated, open minded approach to her craft.
Nathalie has also begun her journey into creating a safe space for hairdressers to come and learn all things curly, this space is designed for stylists to expand their creative thinking so they can service their own beautiful curly clientele.
Nathalie is our go-to-girl learn when it comes to the Clever Curl products and approach and is known for her refreshing clarity and no-nonsense approach.
London trained Christine has travelled through the hair industry for more than 25 years and draws on a background in visual arts, shiatsu and permaculture creating a holistic approach to hair and wellbeing.
Over these years she has gravitated towards salons embracing a more organic/ sustainable ethos and has also enjoyed being part of the film and TV world of hair and wigs.
Christine has travelled to New York to learn about dry cutting and styling naturally textured/curly hair at the renowned Deva Curl Academy and has continued to diversify and develop these skills while working in Melbourne.Christine is now happily calling Queensland home and cutting back on air miles!
Passionate about embracing your natural best self, celebrating uniqueness and working creatively with each individual to achieve their best hair goals; Christine offers advice that keeps haircare simple, fun and easy to manage and is a true asset to our team.
Haydee is responsible for all things digital in the Ethical Brand Co office! She coordinates all our websites, promotions, product development and social media content. Haydee also has a background in graphic design and assists our Head Graphic Designer. Haydee loves to “get things done” and is always rocking a stylish outfit!
Ellie is our youngest team member and is a valuable part of the Sales & Marketing team. Ellie is our go-to for all things Eco Style Project and assists with looking after our salon stockists, coordinating our social media platforms and working on project development. Ellie is extremely passionate about our products and brands and brings a modern, energetic edge to our marketing activities.
Julieth is one of our newest team members and has joined us as a Sales & Marketing Coordinator. Julieth is originally from Brazil and brings with her many years of experience in both the Hairdressing and Marketing sectors. She also rocks a stunning head of breathtaking, copper curls and has a vast knowledge of all things curly. A true triple threat!! Julieth assists with coordinating our salon stockists and looking after the Clever Curl brand. She brings a cool, calm vibe to our office and is a valued member of our team.
Hayley has joined Ethical Brand Co as one of the Sales & Marketing Coordinators. Hayley brings a wealth of knowledge and experience from a wide variety of careers in administration and customer service. Hayley assists with coordinating our salon stockists and looking after our affiliates and corporate partnerships. Hayley has exceptional communication and customer service skills with a ‘can-do attitude’ and brings a vibrant energy to our office.
Bonnie is always the life of the party and makes it a real joy for all of us to come to work every day. Apart from the boring bookkeeping that she does so well, she provides the team with a constant stream of lollies from her lolly drawer, entertains us with her jokes and keeps us in line by casting responsible her “work mum” eyes over all of us… We all love our Bon Bon.
Amy joined our team in 2019 and already feels like part of the furniture! Amy is responsible for all our administration, customer orders and freight needs. She is an absolute technology wizard and has played a vital part in moving Ethical Brand Co towards being a paperless office! We are so thrilled to have Amy with us and love the relaxed vibes she brings to our team!
Shannon is our ‘Director of First Impressions’ and coordinates our communications including phone and email enquiries, so when you make contact with us it is most likely Shannon will be the one to take care of you. Our goal here at Ethical Brand Co is to provide the ultimate customer experience and Shannon is here to make that happen! Shannon rocks a beautiful crown of head-turning curls and is a wealth of knowledge when it comes to the many ways to care for and get the best out of curls. She is also passionate about the environment and low-tox living and brings a refreshing energy to our office.
Kim was originally part of the Ethical Brand Co warehouse team but it wasn’t long before the Admin Department cottoned on to her diverse talents and adopted her into their team. Kim does a fantastic job taking and invoicing salon orders, assisting customers to HQ and answering many phone calls each day (we almost never see Kim without the phone in her hand). Kim is a pro touch typer and is very speedy in her role. She is a true asset to our team.
Dylan is our leading Warehouse Coordinator and takes care of all the orders we process every day to send all over Australia and around the world. Dylan’s attention to detail and precision is second to none. Dylan has great skills from a varied career within business and customer service and brings a wealth of knowledge and wisdom to our despatch team.
Lisa is one of our valuable Warehouse Coordinators – she keeps the wheels turning on the ground! Lisa has a long and detailed past in the production and despatch of natural and organic products and brings an array of varied knowledge to the business. Lisa is known as “speedy” in the warehouse as she processes lots of special orders every day – no gym membership required for Lisa!
Steve is one of our valuable Warehouse Coordinators – he brings an array of varied knowledge and experience to the business and is the King of packing orders! We really are a big family here at Ethical Brand Co, Steve is Tiarna’s Father and we just love his great sense of humour! Steve is an amazing all-rounder in the Ethical Brand Co warehouse and after hours he enjoys his time spectating sports and is an active Member of his local Surf Life Saving Club!
Chandler is the newest member of our warehouse team. Chandler joined Ethical Brand Co at the beginning of the year after completing an International Business Degree with honours. When he is not buzzing around the warehouse, Chandler is enjoying the great outdoors fishing, and kayaking. Chandler is also a keen muso and is a confessed Triple J addict!
With more than 20 years in the hair and beauty industry, Leah has experience with a broad range of product categories. Leah has worked more closely with professional organic products for the past 10 years with a focus on educating everyone that would listen! Leah’s specialist approach and delivery of bespoke educational content to hairdressers provides the skills and techniques to ensure the in-salon experience is something special for every client. But Leah’s biggest love is for Matilda the moodle, her mini poodle/maltese love of her life.