The story of Allura Hairdressing Boutique began in 2001, when founder Leiza Cester took a leap of faith and opened the first Allura in Berwick.
Her vision was to create something different from the traditional salon experience: a place centred around personalised, one-on-one hairdressing, natural and organic products, and a sense of care and wellbeing.
That vision has remained at the heart of Allura ever since.
Today, Allura Hairdressing Boutique has locations in Berwick and Mornington, offering clients a boutique hair spa experience with highly qualified stylists and a focus on creating beautiful, healthy hair naturally. Personalised service is central to the Allura experience, with each client receiving their own stylist from start to finish.
For more than two decades, Allura has also remained committed to natural, organic and Australian Made hair care – values that have made EverEscents a natural fit for the salon.
And while Allura has grown and evolved over the years, the relationship between the salon and EverEscents has remained constant.
“We have proudly partnered with EverEscents for their entire 20 year journey, and that truly speaks volumes for itself. We absolutely love the products, the brand, and the wonderful people behind it. Watching Julia, Luke, and the whole team grow over the last two decades has been amazing,” said Leiza, Director of Allura Hairdressing Boutique.
That shared commitment to thoughtful hair care extends beyond the products themselves. Allura has continued to explore ways to make its salon experience more sustainable, including implementing its own resource recovery program. The salon says that 90% of the resources used during a service are now diverted from landfill and sent for recycling, alongside efforts to reduce its carbon footprint and benefit the wider community.
Twenty years of partnership is something worth celebrating. From Allura’s early days in Berwick to its two boutique locations today, and from EverEscents’ beginnings to the range it has become, both businesses have continued to evolve while staying true to the values that brought them together in the first place.
“Meeting Leiza 20 years ago made a lasting memory for me, in my first year out on the road in the professional hairdressing industry the connection with Leiza was so incredible. The Allura ethical approach to hairdressing was so impressive and impactful to me, it aligned perfectly with our approach and a long future of collaboration was obvious.
Leiza and her team have always operated with the highest standards of professionalism and it’s been such a joy to do business whilst also forming a friendship.” said Luke Charters, Founder of EverEscents Organic Hair Care.
We’re incredibly grateful to Leiza and the Allura team for standing alongside EverEscents throughout our entire 20 year journey. Thank you for believing in what we do, supporting Australian Made organic hair care and being such a valued part of the EverEscents community.
You can find Allura Hairdressing Boutique at Berwick and Mornington, Victoria.
https://www.allurahair.com.au/
https://www.instagram.com/allura_hairdressing_boutique
https://www.facebook.com/AlluraHairdressingBoutique
Written by Isabella Major