During Leone’s life journey with her grandmother her efforts were directed into sourcing natural and organic products of many different kinds. Leone started researching all the ingredients used in hair care, cosmetics and personal care products and was astounded at the chemical ingredients that would be allowed to be put into products for humans. During this quest for the truth and genuine natural products it became suddenly clear that Leone had grown a passion for developing her own range of absolutely amazing products that would be natural, organic and safe. Through all of Leone’s research and studies of aromatherapy and regenerative skin care, she discovered not only the questionable ingredients used in mainstream hair care and cosmetic products but also that some really great ingredients existed that could be used as substitutes. Leone realised that she could reach an audience that had previously not been reached.
Leone discovered she could provide a range of products for the modern world and could then also be completely comfortable knowing that her family will also be using a safe, ethical product. It was from that point that EverEscents Organic Hair Care Products was born. Further research and a partnership with an Australian cosmetic scientist who was also interested in working towards producing natural products got the wheels in motion. The main focus being hair care because it was difficult to find natural and organic hair care that actually worked by leaving all types of hair feeling great – not oily and not dry. The formulas were developed and the results started to speak for themselves. EverEscents had created something that thousands of people had been searching for – a professional salon quality organic product that actually works!